A week ago I mentioned that a mobile network should partner with Twilio. Well today they launched their SMS API's in the UK. Voice was launched last October, and today SMS. From today you can send and receive SMS to UK Twilio phone numbers at $0.04 per message, or £0.026 at current exchange rates. If you are sending in bulk that is going to add up. Still if mobile networks are unable to provide group messaging numbers, then perhaps they should partner with Twilio so they can! ;-)
Broken record time again - SMS is not dead! It is time for Mobile Networks to think creatively about how they may develop a service that they have controlled for so long, since they accidently discovered it on December 3 1992! Since then the only product innovation carriers have really provided is selling bundles of SMS! Come on. Think a little harder to allow your Customers to engage with your service again ;-). Either that or provide creative API's to allow developers to do so for you! It can only be a win win situation!
Cheers
m
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