This info-graphic was lifted from the Business2Community website. #SMSIsNotDead
SMS Revenues for carriers are slowly diminishing. I have long been a campaigner for carriers to allow others to innovate on top of their SMS asset. Carriers simply don't support this, which is why developers go to aggregators and emerging OTT providers.
SMS is not dead, it simply has to be used in a creative fashion to engage with the users who are slowly starting to move away from using it. It's value as a consumer to consumer communication tool might be gradually diminishing (it isn't in emerging markets), but it still has far reaching legs in the B2C and M2M world.
If carriers want to continue playing in the game - that they created and owned, then they have to allow others to innovate on top of what they created. Open up your networks to people who would love to innovate on top of them. Or don't and watch the innovation (and read the fine print - the money) head elsewhere.
Carriers should not even have to think about this. Why then are there no simple to use developer API's exposed by carriers to support innovation within the world of SMS. For that matter, why are there no simple APIs to innovate on top of voice, exposed by carriers, either?
Cheers
m
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